Danone Introduces First Injection Molded Clarified Polypropylene Packaging for Hot-Filled Cream

Danone, a worldwide leader in fresh dairy products and bottled water, has introduced Brazil's first clarified polypropylene (CPP) packaging for cream cheese with its product, Requeijao, using Milliken's clarifying agent, Millad® 3988.

Danone, a worldwide leader in fresh dairy products and bottled water, has introduced Brazil's first clarified polypropylene (CPP) packaging for cream cheese with its product, Requeijao, using Milliken's clarifying agent, Millad® 3988.

"We recently heard a Milliken representative speak at an industry trade show about advancements in CPP," said the engineer Paulo Neger, a Packaging Development Coordinator for Danone. "While we did not think this packaging would be applicable to our products, our curiosity was peaked."

Danone challenged Milliken to create a clear, cost-effective packaging alternative to their existing glass application. Six months later, with collaboration from resin maker, Braskem, and transformer, Huhtamaki, Milliken developed a clear, plastic cup created exclusively for Danone, replacing the glass packaging that had been used for decades.

Danone is a leader in the Brazilian market with 31% market share in the fresh dairy segment. Its main brands in Brasil, besides Danone and Paulista, are: Corpus, Danoninho, Danette, Dan'Up e Poзos de Caldas.

In Brazil since 1974, Danone is a pioneer in this segment and widely recognized by its proposition to the market with its food products: contribute to the well being of consumers, always in a pleasant and healthy way.

Millad® 3988 is manufactured and marketed by Milliken & Company, which is headquartered in Spartanburg, S.C. and recognized as one of the world's largest privately-held chemical and textile companies. Milliken is a market leader in additives for plastics, including Millad® 3988 clarifying agent, Hyperform® nucleating agents, ClearTint® polymer colorants and ClearShield® UV absorber.