Machinery maker aims to sell 25 lines in the third year of business

Machinery maker aims to sell 25 lines in the third year of business

Reifenhдuser has received the first two orders in Asia for blown film lines made at its new plant in Suzhou, China, due to be officially opened on 1 July. Announcing the news at a K show preview last week, chairman Ulrich Reifenhдuser said he planned to sell six plants in the first year of business and 25 in the third year – higher than the figure of 20 last mentioned to PRW.com (3 November 2003).

He said the aim was to recover the company’s old three-layer blown film business in both China and the rest of Asia by making a standard plant with add-on options “while we remain in the market with premium machines made in Germany”.

Ulrich Reifenhдuser also put for the first time a 30%-40% lower price tag on the machines than for the same type of machinery made in Germany. However, he stressed, “We won’t export to Europe at this stage.” While the intended Asian markets stretched as far as India, he left open the possibility of countries such as Egypt, Russia and Brazil being supplied “at some stage” from the plant in China.