Expansion of Arburg subsidiary in Shenzhen

On 26 September 2014, Arburg’s Chinese subsidiary in Shenzhen celebrated the official inauguration of its new premises together with around 200 invited guests. The move increases the available space to 1,250 square metres. The 200 square metre demonstration room with space for three Allrounders and storage capacity for seven more injection moulding machines will help to further improve customer support and service offerings in Shenzhen.

The official inauguration of the new premises in Shenzhen was celebrated in style as part of an “Oktoberfest” that has become a standing tradition at the Chinese subsidiary. The around 200 invited guests were welcomed by Managing Director Sales Helmut Heinson together with Overseas Director Andrea Carta, who represented the German parent company at the celebrations.

Improved customer support
In his speech, Andrea Carta emphasised the importance of these new premises for even better customer support: “The move has doubled the floor space to 1,250 square metres and marks the beginning of a new era for Arburg in China. The two subsidiaries in Shanghai and Shenzhen will work more closely together than before and will share capacity and know how. This means that an even larger team of experts is now available to customers. Furthermore, the subsidiary Shenzhen will be the first Competence Center for automation in China.”

Machine warehouse in Shanghai extended
He named the expansion of the machine warehouse opened in 2013 by a further 30 percent in order to reducing delivery times even more as further evidence of the ongoing investments in China. A range of electric, hybrid and hydraulic Allrounder machines built at Arburg’s German parent plant in Lossburg is available here, ready to be adapted to specific customer requirements in China, so that they can be quickly commissioned on-site at the customer’s premises.

Zhao Tong assumes overall responsibility in China
“In a move to further strengthen the Chinese team, Arburg has now entrusted responsibility for the subsidiaries in Shenzhen and Hong Kong to Zhao Tong, who has successfully managed the subsidiary in Shanghai over the past ten years,” explained Andrea Carta, wishing the new appointee every success with his new tasks.

Arburg well positioned in China
With its three locations, Arburg is extremely well represented in China. The subsidiary in Hong Kong has been in existence since 1991, while Shanghai and Shenzhen opened in 2004 and 2006 respectively. The two demonstration rooms in Shenzhen and Shanghai measure 200 square metres, offering plenty of space for customers to inspect and test the machines, as well as use them in the context of our extensive training programme. Further facilities include hotlines staffed by experts and well-stocked spare parts stores. In order to improve application technology consulting and sales, the team was strengthened through the addition of twelve new recruits. This means that a total of 53 employees ensure a comprehensive pre- and aftersales service in China.

Source: Arburg