Ferromatik Milacron injection molding machines garner iF product design award 2014

The Ferromatik Milacron F-Series and ELEKTRON injection molding machines will be recognized this year with an iF product design award. The internationally renowned prize underscores the company’s unique brand and its innovation-driven approach.

MALTERDINGEN, January 30, 2014. For 60 years the iF product design award has been an internationally recognized symbol of outstanding product execution. The design of the F-Series and ELEKTRON injection molding machines won out in the industry/skilled trades category in a field of 3,249 entries. The criteria for selecting the winner included innovation, environmental impact, functionality, and brand-value.

In collaboration with defortec, a leading industrial design house in Germany, Ferromatik developed the distinctive visual concept for its new machines three years ago. Striking red fins on the clamping and injection units communicate dynamics and performance. A bold horizontal grey band underscores the engineering expertise of Ferromatik. “The new design creates strong brand recognition for our products and has contributed to the renewal of our image and a new phase of growth for the company,” said Thorsten Thümen, director of research and development.

Over the course of the past three years, tradeshow appearances and the company’s corporate identity have been brought in line with the new machine design. “This brand refresh is having a positive impact on our bottom line: we’re seeing a strong uptick in interest in our products,” said managing director Gerold Schley.

Source: Ferromatik Milacron