The range comprises all its compounds based on commodity plastics

The range comprises all its compounds based on commodity plastics By David Eldridge in Friedrichshafen

Albis held the marketing launch of its Altech family of compounds at Fakuma this week. The new branding was unveiled in the company’s German sales offices and will subsequently be rolled out in other European locations.

Altech brings together under one name the company’s existing compound range based on commodity plastics. Marketing communication manger Elke Eyers told PRW.com this was the “second leg” of a strategy that follows on from the Alcom grouping of its engineering plastics compounds.

Albis has distribution deals with major polymer producers BASF, Bayer, Basell and others. But Eyers said that it is tough for distributors in the current market and the new marketing initiative is designed to raise the profile of Albis’ own products.

The Altech range is aimed at less demanding applications than the Alcom compounds. Applications displayed on the Albis stand at Fakuma included power tools and electrical gardening tools.