Lanxess is decentralising its Technical Rubber Products (TRP) business unit with effect from 1 July to maximise market opportunities for product lines.
The company said the TRP business will be subdivided worldwide into business lines according to products.
Explaining the realignment, Lanxess said in a statement: “With this change in structure, Lanxess wants to take account of varying developments in products and markets to an even greater extent.”
The subdivided business lines will now be able to make their own decisions on pricing, operational and strategic volume flows and resource allocation, independently of other parts of the TRP business.
Lanxess said this is in line with its global initiative to encourage individual responsibility for sales, costs and results, which “should facilitate greater freedom to act and [provide] more flexibility”.
It also announced senior managers in the new structure. The EPDM business line will be headed by Robert Gnann, also managing director of Lanxess Buna in Marl, Germany.
The NBR/E-SBR business line (emulsion rubber TRP) will be managed by Uwe Westeppe, site manager and director general of Lanxess Emulsion Rubber in La Wantzenau, France since 1 June this year.
The CR business Line (polychloroprene) will be led by Gerd Deimel, currently head of Marketing Europe/LATAM.
The Specialties business line (HNBR, EVM and future new products) will be headed by Stephen Pask, currently head of APD.
Lanxess is decentralising its Technical Rubber Products (TRP) business unit with effect from 1 July to maximise market opportunities for product lines.