21 March 2007 – Dow Chemical’s wire and cable plastics business has boosted its marketing position in Europe, the Middle East and India to take advantage of growing demand for its products.
Benoit Fritz has been promoted from his position as market manager for Dow Wire & Cable in Europe to sales director for the business across the Europe, Middle East and India regions. Robert Tarimo has been named market manager for the same regions.
Dow is particularly focusing on growth markets in Russia, Eastern Europe and some key countries in the Middle East.
Fritz said: “These markets are experiencing double digit demand growth at this time, especially in high voltage power distribution applications.”
Dow has doubled its supply of high purity insulation compounds and semi-conductive compounds in Europe to meet growing demand.
Among the materials launched in 2006 that are experiencing growth are enhanced PE resins for cable jacketing and semi-conductive compounds for high and medium voltage applications.
