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Archroma at ISPO Brandnew 2018 with nature-inspired ingredients to enhance active wear & gear

 |  Subj: Press-releses

Archroma, a global leader in color and specialty chemicals, is keeping nature top-of-mind for its ISPO debut with a showcase of advanced innovations and solutions to enhance active and sportswear at Hall B4, Booth 430-BN05.

For all of us, inner beauty matters just as much as outer beauty. Consumers aspire to have clothing and gear that are functional, beautiful and meaningful textiles that are made in a more sustainable and responsible way.

Under the motto The ingredients to enhance your gear, its our nature, Archroma invites visitors to discover actual solutions to achieve this aspiration across all its core areas. The companys purpose is to bring color and performance while minimizing environmental impact at all stages in a products life cycle.

Expert ingredients for outdoor, urban and active wear

Archroma strongly believes, based on its extensive experience in textile processing, that sustainability can generate innovation, performance and can even lead to cost reductions for customers.

Innovation is a core competence of Archroma, who will be at the ISPO Brandnew Village to showcase how its products and services can help visitors meet future market demands, foster future technologies and contribute to a more sustainable textile industry:

Color effects with solutions ranging from high-fast dyes Foron S-WF, Nylosan S, Printofix TF, Drimaren HF, and the new-in-range Foron S luminous dyes, to EarthColors nature inspired biomass-waste based dyes, supported by Archromas Color Atlas to boost your creativity;
Thermo-control and protection solutions to help make your gear more resistant to extreme weather conditions from heatwaves to rain pours: coldblack, HyDry, Smartrepel Hydro, Appretan S and Sanitized;
Care effects solutions to bring softness and comfort to your gear whilst looking good at all times, Siligen, Solusoft, Ceralube and Arkofix.
Archroma will also demonstrate to ISPO visitors how its ONE WAY Process Simulator allows brands, retailers and textile manufacturers to take sustainability to a whole new level. The new, online software can be used to mimic and compare products and processes, and thus calculate the ecological and economical profile of the final end-product.
Archroma will display its solutions at the booth with 4 experiential spotlight areas:

SPOTLIGHT ON EARTHCOLORS:
EarthColors is a range of products created from agricultural and herbal waste and embracing the latest in communication technology to enable transparency and traceability through the supply chain to consumers from nature to fashion.

Archroma's EarthColors have been selected for the ISPO Textrends Forum for Fall/Winter 2019/20, Eco Era category, by an independent jury of textile experts. The ISPO Textrends Eco Era features innovations with a strong sustainability element.

AGENDA: See EarthColors at the ISPO Textrends Forum (Hall C3), and for the ISPO Conference program (30-31.01.2018 @12:00, Hall C4).

SPOTLIGHT ON SMARTREPEL HYDRO:
Smartrepel Hydro is a nature-friendlier protection agent based on distinctive micro-encapsulated, non-PFC based technology offering exceptional, durable water repellency to polyester, polyamide and cotton-based textiles.

At the show, Archroma will introduce its brand new Smartrepel Hydro AM, a universal addition to the range allowing seamless application on all fibers with the same high level of performance as the rest of the Smartrepel technology.

SPOTLIGHT ON SANITIZED ODORACTIV:
Archroma will introduce for the first time to ISPO visitors a new active-odor-control technology for polyester textiles, Sanitized Odoractiv, to prevent the formation of odors and in particular the persistent smell (permastink) heavily criticized by consumers. This technology has been awarded the Swiss Technology Award.

SPOTLIGHT ON THE COLOR ATLAS BY ARCHROMA:
The Color Atlas by Archroma is a physical and online color library system comprising over 4300 color references.

Archroma is sponsoring the ISPO Academy Masterclass, which will gather about 30 young designers selected from the best design schools and universities around the world to participate in an exclusive training program. Participants will utilize the Color Atlas by Archroma to prepare their work and presentations at ISPO.

AGENDA: The public presentation of the ISPO Academy Masterclass using the Color Atlas by Archroma will take place on 29.01.2018 @17:00.

Easy-to-use Outdoor Solution Navigator touchscreens will also be available at the booth to encourage visitors to explore their ideas and uncover new ways to enhance their gear sustainably.

Archroma helps active and sportswear brands and producers bring ideas to life and develop collections with a soul. We are 100% committed to a more sustainable textile industry and this will be evident through the innovations and solutions well present on our ISPO debut. We are really looking forward to being a part of the discussions, and helping visitors to unlock their creativity with new possibilities for enhancing their gear, comments Nuria Estape, Head of Marketing & Promotion for Archromas Brand & Performance Textile Specialties business.

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